MUMBAI: The speculations are over, ex Sony India senior vice president Gaurav Seth who exited Sony on September after a six and half year stint with the broadcaster has started his own ventures Purple Canvas Creations. He is the Co- founder and partner in the venture. Ex-creative director of Sony Suleman Quadri is the other partner involved in the venture. 

Purple Canvas Creations is a new content creation powerhouse formed by two partners, hungry to create differentiated content across platforms. With it's first TV series, about to get underway, Purple Canvas Creations aims to quickly establish a toehold in the media eco-system as a content provider both in the commissioned and original space.

"We are currently working on Crime Patrol for Sony, this is our first project. We will also foray into digital in near future" says Seth speaking to Indiantelevision.com.

Seth started his career with ESPN-Star Sports as marketing manager in 1997. After six years in the organisation, he moved to Altavista Inc as country head in 2003, where he was responsible for brand development, website traffic growth and advertising revenue.

In 2004, he moved to join Zee Telefilms (now Zee Entertainment Enterprises Ltd) as vice-president, marketing. At Zee, he took care of the group's sports brands and business.

Seth then moved on to join Subhash Chandra-led Essel Group new venture Indian Cricket League, India as vice-president in 2007, where he headed the marketing and communications role.

Merely a couple of months after that, he moved on to join Vyas Giannetti Creative Sports as business head in 2008. At the end of 2008, he joined SET India as senior vice-president, marketing for Sony Max.