MUMBAI: Star India has successfully completed the integration of the Maa Television Network’s broadcast business.

With this, Star India strengthens its offering in the Telugu speaking markets of South India.

Star India CEO Uday Shankar said, “We are pleased to announce the completion of the integration of the broadcast business of Maa Television Network, a journey that we had embarked upon in February, earlier this year. We are very impressed by the solid creative core and quality and depth of the management team at Maa Television Network and are delighted to welcome them to the Star family.”

“The acquisition fills a critical gap in our portfolio and will allow our advertisers targeted access to the large Telugu speaking population. We plan to invest further in this important market to fundamentally change the content quality paradigm. I am confident that team Maa under the leadership of K. Madhavan will transform the content experience for Telugu viewers,” Shankar added.

The acquisition of Maa TV also opens up a significant opportunity for major content innovation in the Telugu television market, which is extremely important given that the Telugu TV market is the second largest regional market in India in terms of revenue potential.

Maa Television’s bouquet of four channels includes Maa, Maa Music, Maa Movies and Maa Gold.

With the completion of the necessary formalities, the broadcast business of Maa TV will now be integrated with the business of Star India.

With the expansion into the Telugu market, Star looks to continue its tradition of innovation in content, building on the strong track record established by the team at Maa Television Network.