MUMBAI: MTV Networks US chairman and CEO Judy McGrath has announced key executive appointments.

Van Toffler who was formerly MTV, MTV2 and MTV Films president is now MTV Networks Group president.

He is now responsible for MTV, MTV2, VH1, CMT and the upcoming gay channel Logo. Brian Graden is Logo's president. Graden is also MTV Networks Music Group president. He reports to Toffler. Graden will also serve as a creative liaison for MTV's international operations, working with them on development efforts.

Larry Divney who was Comedy Central's president returns to Viacom as MTV Networks ad sales COO.

McGrath added, "Van Toffler is one of the few executives who lives successfully and comfortably in the music, television, film and business worlds. His passion for our culture helps us maintain the rich creative mix the audience has come to expect from all things MTV.

"Under Van's leadership MTV has achieved record ratings and revenue, MTV2 is enjoying tremendous growth as an emerging brand, and MTV Films has a great slate ahead."

Talking about Logo McGrath said, "I'm thrilled to tap into Brian's creative strength for Logo -- and to extend his programming expertise to CMT and our international channels, as well. Brian has brought innovation and an unprecedented number of hits to MTV.

"He was instrumental in the reinvention of VH1, which has never been hotter, and he's already played a key role in the development process at Logo. With Brian at the helm, I am confident that Logo will be successful and will have an authentic voice that will resonate with its audience."