MUMBAI: Indian direct to home (DTH) operator Videocon d2h says it is fully geared up for Digital Addressable Systems (DAS) phase III, the deadline for which is 31 December, 2015. 

The company expects Phase III to be 50 million TV household in terms of size.

The Telecom Regulatory Authority of India (TRAI) in its recent communication expressed satisfaction at the progress of the seeding of set-top boxes (STBs) in Phase III areas. TRAI has also advised consumers of urban areas who are still receiving cable TV services without STBs to avail and install STBs before the cut-off date in order to receive uninterrupted TV/services. It has reaffirmed its commitment to meet the deadline.  

It is anticipated that there will be a huge demand for STBs for the Digitisation phase III, and Videocon d2h STBs are available in the markets. TRAI has been taking steps to create awareness among consumers and stakeholders by holding workshops on the implementation of DAS and consumer outreach programmes.

Videocon d2h executive chairman Saurabh Dhoot said, “We welcome the digitisation mandate by Government wholeheartedly and will continue to support this initiative. The latest communication by Government in reaffirming its commitment is encouraging. This will ensure world class services to end consumer and create a level playing field between DTH and cable.”

Videocon d2h CEO Anil Khera added, “Consumers who are on analog cable mode can subscribe to a Videocon d2h Digital Set Top Box to access uninterrupted services before digitisation is implemented. Videocon d2h has ample STBs to cater to demand of the digitisation towns. Consumers can subscribe to Videocon d2h to avoid a black out of the analog cable services and enjoy the wide range of channels and services provided.”