MUMBAI: Zee Entertainment Enterprises Limited's (Zeel) free to air (FTA) channel Zee Anmol has toppled Hindi general entertainment channel (GEC) market leader Star Plus to become the leader in the genre in week 49 according to Broadcast Audience Research Council (BARC) India, HSM (U+R): NCCS All: 4+ Individuals.

Since the introduction of rural data by BARC India, FTA channel Zee Anmol has been amongst the top three in the Hindi GEC genre since week 41.

Zee Anmol secured its leadership position with 779821 (000 Sum), whereas Star Plus was second in the pecking order with 751510 (000 Sum).

Colors was perched at the third position in the genre with 746799 (000 Sum) followed by Zee TV in the fourth spot with 718536 (000 Sum).

Star India’s FTA channel Star Ustav stood at number five with 568630 (000 Sum).

Life OK with with 474327 (000 Sum) and Sony Entertainment Television with 429400 (000 Sum) maintained their positions at sixth and seventh slot respectively.

Sab TV grabbed the eight spot with 356366 (000 Sum) whereas Rishtey, which was in the tenth spot last week, stood at number nine with 305570 (000 Sum). Sony Pal dropped to the tenth position with 302045 (000 Sum).