NEW DELHI: Flags Communications has been mandated to provide integrated and end-to-end marketing solutions to Kairali Ayurvedic Group, a global, independent, family-owned company helping people heal by using the method of ayurveda. 

Flags will also strengthen brand engagement across all platforms - Print, Broadcast, Digital, Outdoor and Social. The deal is for around Rs 250 lakh.

Flags have been tasked with drawing on 360 degree strategic communications expertise, which includes advertising, marketing, PR and digital to creatively engage customers and investors of Kairali on a nationwide scale.

Kairali MD KV Ramesh said, "We were looking for an agency that can partner with us closely in our growth story. Flags Communications’ deep experiential knowledge of emerging markets and capability to seamlessly implement national product launches, with deep public relations expertise will be invaluable in strengthening our presence. The company's strategic understanding of the Ayurvedic industry gives us confidence to believe that this will be a successful alliance. We look forward to a long term and mutually beneficial relationship.”

Flags MD PKD Nambiar added, “Kairali is just not any other client for Flags. By partnering with Kairali, we have signed up with  its philosophy of promoting ayurveda to the deepest corner of this country. Our mandate is to facilitate building and enhancing their corporate reputation, create visibility for their brand through contemporary and cutting edge communications. Kairali has tremendous expectations from us, and backed by our expertise we are confident of meeting them.”

Kairali Ayurvedic Group has been helping amalgamate ancient ayurveda with contemporary wellness needs and healing mankind worldwide through Kairali – The Ayurvedic Healing Village (formerly known as ‘Kairali Ayurvedic Health Resort’), at Palakkad - Kerala and Kairali Ayurvedic Centers (Worldwide).