MUMBAI: Zee TV, in its endeavor to reach out to Asian audiences, took a step forward with a special beam for Singapore to get interactive with its viewers. Viewers in Singapore will now get a chance to spend an entire day with Dr.Simran, the lead character of Astitva Ek Prem Kahani.
 

Zee TV will be shooting with Dr.Simran and the entire cast and crew of Astitva in Singapore on the 28, 29 and 30 July. Zee has created an interactive platform through which it will be inviting its viewers to be part of the show. The opportunity to witness the making of their favourite serial Astitva. Participants can register online at the website www.zeetelevisionasia.com

Abhijeet Saxena, President, Zee Telefilms, said, "Today Zee TV has a strong & loyal audience base in Singapore. Viewers are consistently in touch with us through some medium or the other, be it e-mail or visits to our website and based on their constant feedback we have decided to bring our programmes closer to our viewers. The bond that Dr Simran has created with the viewers will get strengthened by this opportunity".