MUMBAI: Zee Network has unveiled Smile TV, a 24-hours fun and entertainment channel. The channel that was earlier available on DTH platform Dish TV has been made available for all the cable and satellite households now.
Smile TV, which is also on a re-packaging mode with the expansion, is set to launch five new shows starting 12 September.
Announcing the launch of the channel in Mumbai, Zee TV business Head Abhijit Saxena said, "Zee Network has been on the forefront offering new and variety entertainment to its viewers. Smile TV has been distinctly positioned as 24-hours fun and entertainment channel and is all geared with its new programming and looks to enthrall
viewers. Smile TV has the potential to provide novel entertainment to all age group audiences."
Adding further Saxena said, "The programming mix of Smile TV has been developed with a prime objective to bring wholesome fun and entertainment, which will bring endless smiles to all our viewers. The fresh programmes the channel has lined up also include other sub?genres of comedy like stand up and spoofs."
The five shows being lined up include Sunday shows Kyon Ki Yeh Hai Hasya Kavi Muqabla scheduled (11:30 am), Yoyo (5 pm), Ulta Pulta Ek Minute (12:30 pm), Friday show Kahani Mein Twist Hai placed at the 8:30 pm time slot and the Saturday show Hasne Bhi Do Yaron slotted for 8 pm.
Produced by Applause Entertainment, Kyon Ki Yeh Hai Hasya Kavi Muqabla is hosted by Naseer Khan and Sweta. The show aims at focusing on established poets as well as providing a platform for budding Hindi poets. Yoyo, produced by Jaay Productions is a comical-horror-satire about a young boy whose ancestral footprints run back to Aryabhatta the father of mathematics.
Ulta Pulta Ek Minute, which recreates the magic of the popular game show Ek Minute in a different style and manner, is produced by Picasso Pictures India. Vishal Malhotra hosts the show.
Kahani Mein Twist Hai produced by Srirang Godbole is a spoof on all popular daily soaps on Zee TV. Hasne Bhi Do Yaron, again by Godbole, is a one-hour Hindi comedy theatre show.
