MUMBAI: Viacom International Media Networks (VIMN) has promoted Paras Sharma to senior vice president of MTV & Comedy Central Brands and Digital Media, Asia, with immediate effect.

Based in Singapore, Sharma will continue to report to VIMN executive vice president and managing director for Asia Mark Whitehead.

In his new role, Sharma will maintain his existing portfolio and take on the additional responsibility to explore the launch of new adult brands in Asia.

“Along with attracting top talent from outside the company, one of my key priorities is strengthening VIMN Asia’s existing leadership team as we enter the next phase of growth,” said Whitehead. “Today’s promotion is a result of Paras’ ability to think strategically at a regional scale and his considerable contributions to the company. I am confident he will continue to be an integral part of our Company’s long-term success in Asia.”

In his two-year tenure with VIMN, Sharma has led a few accomplishments including double-digit ratings growth across Asia for both the MTV and Comedy Central brands, and worked closely with Advertising Sales to deliver local programming via two successful music events – MTV Music Evolution and MTV World Stage Malaysia.