MUMBAI: Internet and technology company and one of the largest online video companies in China LeEco has forayed into the Indian smartphone market with the launch of LeEco Max smartphone. What’s more, the company has inked content partnerships with over-the-top (OTT) players ErosNow and YuppTV.

LeEco has launched their flagship superphones, Le Max & Le1s, in the Indian market. As their partner, ErosNow will be integrated within the Le ecosystem of internet enabled smartphones and smart televisions, showcasing ErosNow’s Bollywood films, music and Originals. Devices will include a one-year premium subscription to ErosNow service pre-bundled with the purchase of the phones.

On the other hand, YuppTV will provide 250 live channels across 12 languages, offering entertainment, news, movies, music, kids, lifestyle and spiritual content.

With a focus on maximum user engagement and satisfaction, the ErosNow service will be seamlessly integrated into the user interface of Le devices purchased in India.

Eros International group CEO and MD Jyoti Deshpande said, “Content consumption is surging across consumers with patterns changing rapidly and internet entertainment networks becoming increasingly popular. Our partnership with LeEco is part of our philosophy to provide consumers entertainment whenever and wherever they want it.”

“When content owners and platforms come together like Eros and LeEco, we provide a compelling consumer proposition. We are confident the LeEco range will be able establish its success in the attractive Indian market bundled with our premium content that consumers will love,” she added.

LeEco Asia Pacific CEO Tin Mok said, “We are excited to be entering the attractive and vibrant Indian market and partner with some great companies here like Eros who is a proven market leader in Indian entertainment. We sold four million phones in China last year and our target this year is 15 million and we hope to replicate that success in India and wow the Indian consumer with our super phones and televisions packed with features. We are pioneers and innovators in the technology world and creating a seamless ecosystem has worked for us very well in China. We believe the Indian consumer will get great value and user experience from our cool phones at compelling prices with annual subscription of ErosNow built into the price.”