MUMBAI: Multi-faceted actor Priyanka Chopra, who made her international television debut with ABC’s espionage thriller Quantico, will soon make her online debut with a digital series called It’s My City.
Chopra has joined hands with nexGTV, Fluence and Endemol-Shine India to create an original 14-part mobi-series about four girls on a journey of life, love and lunacy in the city of Mumbai.
The bi-weekly mobi-series will premiere on nexGTv on 22 January, with new mobisodes every Tuesday and Friday.
It may be recalled that Yash Raj Films had last year released a web series called Man’s World, which had cameos from multiple Bollywood stars like Parineeti Chopra, Kalki Koechlin and Richa Chadda amongst others. On the other hand, ErosNow had also unveiled ambitious plans to release original web series starring actors like Bipasha Basu, Chitrangda Singh, Radhika Apte, Anil Kapoor, Nana Patekar and Ayushmann Khurrana. While these digital series are as yet unreleased, Chopra’s It’s My City will be India’s first celebrity led mobi-series.
It’s My City has been created by Fluence and produced in association with Chopra’s production company, Purple Pebble Pictures and Endemol-Shine India.
Chopra said, “Digital is the new frontier of content and I’m diving right in! It’s a super exciting world in which I find myself equally fascinated with and immersed in completely. The thought behind It’s My City is progressive… to go where the young audience has moved towards… to connect with them in a style that they can identify with and for me personally, to engage with them in a whole new way. I’m excited to be embarking on this journey with such amazing partners - nexGTV who not only have created a robust platform for mobile entertainment but have also made a firm commitment to creating and delivering quality, original content. I’m thankful to Fluence and Endemol-Shine India for being such a formidable force and co-producers in our maiden digital venture. It’s time to just press ‘PLAY’!!!”
nexGTV COO Abhesh Verma added, “As the first South Asian woman to win the hugely popular People’s Choice Award, Priyanka Chopra is today an undisputed beacon of strength and a role model for countless young women worldwide. As someone who has challenged and redefined the status quo numerous times over the years, she epitomises the young, Indian woman of today and is therefore the perfect match! In associating with Priyanka forIt’s My City mobi-series, we have attempted to channel her own experiences as a young woman wanting to create her own special identity in a city far from home.”
Fluence’s Rishi Negi said, “Fluence is in the business of creating unique and differentiated digital experiences with India’s top talents. Priyanka Chopra is one such amazing and versatile actor who has mesmerised fans across the globe, she is also one of the most influential social media celebrities in India. Creating this series with Priyanka for nexGTv is another step towards our growing focus on digital content development. This collaboration will draw audience subscriptions and views for the show and the platform via social media by engaging Priyanka’s close to 35 million fans and followers in a new and highly compelling way.”
