MUMBAI: Reliance Broadcast Network Limited’s comedy channel Big Magic is all set to pump in some fresh content by launching a dedicated time band of animated movies and series called ‘Magic Masti Matargashti.’

While the series are handpicked especially for kids, the animation movies will cater to the entire family.

Starting 25 January, the animation series band is aimed at inculcating the right values in kids in a fun and engaging manner. The series will air for one hour in the morning and in the afternoon, every Monday to Friday at 9 am and 4 pm.

Animation movies, which have been airing on the channel for the last few weekends, will be telecast every Saturday and Sunday at 12.30 pm.

Big Magic creative director Bimal Unnikrishnan said, “With the animation band, our aim is to augment our existing content on the channel. After an in-depth research analysis, the results showed us a definite acceptance and liking towards the animation genre. In fact, it is one those key drivers, which connect kids with their parents. We are confident that our audience will embrace the fresh new offering.”

The band will be promoted and marketed across key markets on multiple platforms.