MUMBAI: On the occasion of India’s 67th Republic Day, Colors in association with Project Equal Rights Music, will spread a message of goodwill and amity with the launch of Kabootar – A Peace Anthem.
The song will be launched on Colors’ digital and social media platforms on 26 January, 2016.
Colors CEO Raj Nayak says, “As a brand, Colors has always showcased the different hues of human emotions, feelings and sentiments. However, as we drive global development to accomplish personal goals and ambitions, peace is something that the world has lost touch with. As a nation, India has always led the fight for global harmony and brotherhood, making the country’s 67th Republic Day the perfect launchpad for ‘Kabootar – A Peace Anthem.’ We are happy to have partnered with Project Equal Rights Music for this initiative and hope that it unites the nation to achieve peace.”
Conceptualised and written by Scarecrow Communications founder director Manish Bhatt and composed by Eddie T Avil, the song uses Kabootar as a metaphor for peace. The video, shot by Riju Samanta, also symbolises the cause and is a nostalgic reminder of the diversity and similarities we share as Indians. The song and the video builds upon the fact that we really don’t care about the minor differences we have, but the one thing we genuinely care about, is to ensure harmony and peace for our coming generations.
Bhatt says, “As French President Francois Hollande is our Chief Guest on this auspicious occasion of Indian Republic Day, via ‘Kabootar’- the song, I would like to convey to everyone on this planet that Not just Paris or Pathankot but the entire world needs peace. And it’s high time we act on it.”
Avil adds, “Music has no boundaries, it works beyond the paradigm of languages and is understood by everyone. So what better way to convey a message that has to cross all borders than music? I dream of a world where everybody is equal, a world without war, poverty and terrorism and it was an honour to have been part of an important world message through music.”
