MUMBAI: Zee Entertainment Enterprises Ltd’s (ZEEL) free-to-air channel Zee Anmol, which received a major fillip with the release of the rural inclusive data from Broadcast Audience Research Council (BARC) India last year, has been slowly climbing down the rungs in the opening weeks of 2016.

After making an entry in the third spot in the maiden all India (urban + rural) data last year, Zee Anmol climbed up the charts, even managing to pip markets leader Star Plus to claim the No. 1 slot last year. With the rise of Colors in the closing weeks of 2015 to the top slot, Zee Anmol continued its hold on the second position.

However, in week 2 of 2016, Star Plus climbed to the second spot, which pushed Zee Anmol to the third rung. And now in week 3, Zee TV has climbed up to the third position, pushing Zee Anmol to the fourth place in the Hindi GECs’ pecking order.

On the other hand, Colors continued to lead the genre though it saw a decline in ratings, while Star Plus maintained its second spot in week 3 of BARC all India data.

The third week of BARC saw DD National re-entering the Top 10 Hindi GECs list, while Sony Entertainment Television made an exit.

Colors grabbed the leadership position with 701098 (‘000s) as against 762023 (‘000s) in the previous week. Following it was Star Plus with 681775 (‘000s) in the second slot.

Zee TV climbed up to the third position with 647201 (‘000s), while Zee Anmol stood at number four with 638381 (‘000s).
 

Star India’s FTA channel Star Ustav maintained its place in the fifth place with 437498 (‘000s), followed by Life OK in the sixth slot with 427374 (‘000s).
 
Sony Pal with 394987 (‘000s) and Rishtey with 393743 (‘000s) stood at the seventh and eighth positions respectively.
 

Sab TV bagged the ninth place in the genre with 361055 (‘000s), while DD National made its presence felt at the tenth position with 329478 (‘000s).