MUMBAI: Reality is back in vogue. Vijay TV is all set to test the bravado in the south. The channel will be premiering a reality show Vai Raja Vai on Sunday 22 February at 10:30 am.

A unique concept for Tamil television is touted to be a test for endurance and determination. Shot on 17 February, Tuesday at 2:45 pm the channel shot Kalyana Seer, a reality competition where the competitors have to place their palm on a glass frame. Last one to take off the palm wins. The event saw 15 contestants participating, even after 24 hours eight contested still continued to compete.

The show, says a company release, is experimentation with new genres and program formats typical to Vijay.

The channel has also invited participants to compete in the contest. The interested candidates will have log on to the company site or personally visit the office and fill in the requisite forms. The selected candidates will be called for an audition, screening test and a physical fitness test.

According to Vijay TV programming head Suresh Iyer, "Vai Raja Vai is a reality show and is way different from the stereotypical content available on television today. The philosophy of Vijay has always been to pioneer differentiated and relevant programming in line with the changing needs of audiences. We are confident that this reality show will add a lot more excitement to the habit of television".

The premier show Kalyana Seer has a price worth Rs 1, 00,000. The participants were Nallakannu (27 years) from Thenkasi, Basker (25 years) from Alwarpet, Murali (29 years) from Trichy, Shahin (24 years) from Trichy, Mala (25 years) from Velachery, Sahira (38 years) from Trichy and Prince (21 years) from Kolathur, adds the release.