MUMBAI:  Multichannel and digital agency Qyuki has partnered with India’s marketplace for used goods OLX. The deal will see the launch of a digital short filmJ ourney Back in Time - #RelieveYourPassion.

The film will bring out the emotional bond between a father and his son through their passion for motorcycles.

A stunt coordinator from Rajasthan Vikram Rathor is the protagonist, passionate about motorcycles especially vintage bikes. Years after his father’s passing he tries to reconnect with his childhood memories by buying a bike like his dad used to own and turns to the Olx app to search for used motorcycles of that era.

Commenting on the release, Qyuki network head Sagar Gokhale said, “This was a really special film for us.  I totally connected with protagonist and I am sure there are many bike enthusiasts who feel the same way. It’s magical when a brands message can be woven so beautifully into great content.”

“The pre-owned two-wheeler category is a large and growing segment online. The relationship motorcyclists’ share with their bikes is a mix of ‘jazbe aur jazbaat’  (passion and emotion). The film beautifully brings out this emotional connect between a father and son that lingers on through a vintage motorcycle and transcends from being an ad to really shareable content”, added OLX.in CMO Gaurav Mehta in parting.