MUMBAI: Zee Entertainment Enterprises Ltd’s (ZEEL) OTT platform DittoTV has appointed Archana Anand as business head.

Anand steps into the shoes of erstwhile head Manoj Padmanabhan, who put in his papers at the company last month.

The appointment comes at a time when the OTT industry is at an influx point with competition from the likes of Netflix, Hotstar, Sony Liv, ErosNow et al hotting up. In such a scenario, Zee is looking to focus on DittoTV with renewed strategy in order to have a substantial global offering in the space. 

Anand comes with close to 20 years of experience across domains. 

In her previous role as Zee Digital Convergence vice president and head of global business development, Anand had under her gamut responsibilities such as business development, client relationship, product ideation and execution and all of the allied marketing campaigns.

Prior to Zee, Anand was with OnMobile Global as director and head of information and entertainment services.