PR consultancy Good Relations India Ltd. (GRI), has announced a strategic alliance with The Flagship Group of the UK. The Flagship Group has acquired a 51% stake in GRI, according to a company release.

Diana Soltmann, CEO of The Flagship Group, will join the board of GRI. Anthony Good remains chairman of GRI, having already assumed the position of group chairman of The Flagship Group, while Alpana Kar continues as chief executive. GRI's core team, comprising Sudha Sarin, Rakhi Joshi and Vinod Moorthy will continue to work together.

Set up in 1988, GRI today has a client list that includes the information technology, hospitality, aviation, entertainment and financial services, the release says.

Commenting on GRI becoming part of The Flagship Group, Good has said: "Flagship and GRI share a range of similar clients and complement each other. By coming together and creating a larger resource pool, with expertise in various communication solutions, the ultimate benefit of knowledge will give our clients a strategic advantage in their markets."

Flagship is a leading communications consultancy in the UK, with a turnover of over 5 million, specialising in marketing, public relations, political affairs and new media.