After winning three medals at Taiwan's 4A Advertising Awards in April, ESPN STAR Sports has gone one better at the prestigious China Times Advertising Awards. Its agency, Batey Ads, collected three gold and two bronze medals for work on behalf of Asia's largest sports broadcaster. 

The campaign, for ESS' NBA Finals 2001 programming, won gold medals in the Best Newspaper Ad, Best Poster and Best Print Ad of the Year categories. In addition, its CGU Asian Bowling Tour campaign won bronze in the Best Newspaper Ad and Best Poster categories, a company release says. 

Batey Ads Taiwan, who worked with the ESS Taiwan Marketing team to create these prize-winning ads has been the appointed agency for ESS for the past year.

Maggie Chang, General Manager of ESPN STAR Sports Taiwan office says: "These awards are a strong indicator of the depth of ESS' ability to promote and manage not only its own brands, but those of its rights holders, such as the NBA. "

This is the third time ESPN's ads have won at Taiwan's most prestigious advertising awards. In 1998, ESPN's "No Sports, No Life" campaign won the gold medal in the Best Corporate Image Ad in the China Times Advertising Awards. In April this year, ESPN's CGU-Asian Bowling Tour campaign was awarded two silver and one bronze medal at Taiwan's 4A Advertising Awards.