Children's channel Nickelodeon may be struggling to find its niche audience in India, but the situation in America is quite different.

The Kids Choice Awards (KCA) show 2002 scheduled to take place on 20 April in Los Angeles will see media personalities and products targeted at the youth compete for honours. The show covers film, television, books, music and sports.

The show is clearly meant to be an antidote to serious counterparts such as The Academy Awards which aired last week on Star Movies. 

In a bid to extend the brand identity, the channel has announced the KCA 2002 Sweepstakes. Viewers have to tune in to Slimetime Live on 8 April from 4 - 6 pm (ET) and dial the 1-800 number that flashes on the screen. Five grand prize winners get a limousine trip to the event. As consolation, 500 other winners get T-shirts connected to the event. 

KCA's fifteen categories include Favourite Female /Male Butt Kicker, Favourite Male Athlete and Favourite Book. Stars competing in the different categories include Sarah Michelle Gellar Buffy The Vampire Slayer, Oscar winner Angelina Jolie Girl Interrupted, Jackie Chan nominated for Rush Hour 2, Jennifer Aniston of Friends fame and golf legend Tiger Woods.