USA: PanAmSat which claims to be the premier provider of global video and data broadcasting services via satellite and BT Broadcast Services have announced the formation of a strategic alliance for the distribution of digital video services in Europe, the US and other markets. By leveraging and combining the power of each companys network, PanAmSat and BT now offer customers a turnkey solution for the global distribution of digital video content.
President and CEO Panamsat Joe Wright said, "For our large video customers, it all comes down to two issues: service reliability and global distribution of digital content. On the first, PanAmSat has the youngest and most reliable fleet in the business. On the second, our agreement with BT provides customers with one of the most extensive capabilities for the global distribution of digital video content in the market. Through the agreement with BT, we have significantly increased the breadth and depth of our offering in Europe. We can now market digital solutions for Europe, as well as provide expanded capabilities to our existing customers around the world."
Under the terms of the agreement, PanAmSat customers will be able to distribute video programming via BTs teleports and across their international fiber network. In addition, PanAmSat customers will be able to access a wide range of BTs broadcast services and distribution platforms in Europe. BTs customers will be able to take advantage of PanAmSats compressed digital video services, extensive satellite neighborhoods and teleports. With reciprocal access to certain resources, PanAmSat and BT will offer customers worldwide video distribution as one bundled solution.
Jon Romm, BTs executive vice president, broadcast sales said, "This agreement is good for our customers as it enables the facilities of both BT and PanAmSat to be offered together in a single solution to broadcasters and content owners all over the world. The synergies of our networks provide a winning formula."
BT Broadcast Services claims to be one of the worlds leading suppliers of global broadcast solutions, providing a comprehensive range of terrestrial and satellite based multimedia transmission solutions as well as content and customer management services.
The group offers flexible, cost-effective tailor-made services to an international client base including broadcasters, news agencies, production companies, special event organisers, and large corporations around the world. The company claims to deliver technically advanced services based on the latest video and Internet technologies, including video streaming, digital terrestrial television, high speed Internet access via satellite and digital business TV.
