MUMBAI: Faruq Masudi, writer and director of successful Hindi soaps like Dastan, Chattan and Kasak, is now reportedly planning a series based on Quranic verses in his current role as the managing director of the UAE-based Hoo Productions.

Masudi was quoted by the UAE's Khaleej Times as saying: "A lot has been written on Islam and the Holy Book, but the effect and impact of the visual media is exceptionally strong." Masudi explained that it would be created using a pioneering fusion of the techniques and styles employed in making advertisements, documentary and feature film.

Hoo Productions was formed in 1996 by Shaikh Jamal bin Humaid Al Qasimi to produce television software and radio programmes in the UAE. Since its inception, it has produced approximately 1,000 shows for TV channels like Zee, Sony, UTN and Pakistan's ARY Digital. Currently, Hoo is shooting two daily soaps for an international television channel, the Khaleej Times report says.