MUMBAI: MTV, the iconic youth brand, has decided to dedicate 2016 to celebrating the power of being a woman by shattering long standing stereotypes and questioning nonsensical taboos surrounding the women in India today. And to kick-start this celebration with a bang, MTV is proud to announce a brand new show ‘Himalaya Neem Face wash MTV Girls On Top’ that is all set to redefine what it means to be an ‘Adarsh Ladki’ by showcasing the ‘young Indian girl’ in all her various avatars - from a havoc wrecking goddess to hardworking superwoman; from a devilish diva to manic pixie dream girl; from a bookish romantic to a tattooed hell-raising disc jockey.
Viewers will get to see three young women - TV Producer Isha (Played by Saloni Chopra), Tabloid Journalist Gia (played by Barkha Singh), and DJ Revati (played by Ayesha Adlakha) as they make their way through life in a ruthless city and how they grow stronger together as they face one difficult circumstance after another. The show is produced by BBC Worldwide.
Himalaya Neem Face wash MTV Girls on Top – a show about three not-so-adarsh-girls trying to survive – dealing with job issues, love issues and also domestic issues, will be going on air from 7th March 2016, from Monday to Friday at 6:30 PM only on MTV.
Commenting on the launch of this exciting new show, Shalini Sethi Vice President Viacom18 and Creative & Content Head MTV said, “With MTV Girls On Top, we at MTV, are all set to take a close look at the lives of three young women trying to make it on their own in a new city. As always, MTV has created the concept of the show keeping in mind the needs and wants of the youth of today. The show will not only showcase the struggles around work, love and life of three independent women, but at the same time, will also offer viewers an insight into the changing face of Indian women. MTV’s new show will resonate with all those young women who have ever dreamed of a life outside the confines of societal norms by breaking stereotypes and questioning taboos.”
Speaking about the show further, Myleeta Aga SVP & GM, India and Content Head for Asia - BBC Worldwide said, "Girls on Top is a bold new show that aims at giving viewers an insight into the ambitions and dreams of three headstrong girls living in a cosmopolitan city. The show takes viewers on a journey through their personal and professional lives as they tackle real issues faced by young Indian women today. The casting has been done very meticulously and the setting is very relatable. Following Kaisi Yeh Yaarian which was a huge success, we are really pleased to be collaborating with MTV again on Girls On Top - we are certain that it will resonate with the young and ambitious youth of India."
On being the title sponsors, Hemang Vasani Brand Manager, Face Care – The Himalaya Drug Company said, “Himalaya has been offering Indian girls a reason to look and feel confident for decades now. We are proud to be associated with MTV Girls On Top and this heralds the coming together of two iconic brands in India. Himalaya has always assured the Indian girls of their self- confidence and MTV Girls On Top will enable us to reinstate our belief.”
MTV Girls On Top is the story of every young woman who has ever moved to a big city to make her dream of being independent come true. It’s the story of a world where young woman want it all – career, love and a good life – and for a change, they can have it all – only, it comes with a bit of a struggle and requires good girlfriends to help them through it – and you know what? They’re ready for it! They’re ready to make their way to the top.
