MUMBAI: CA Media Digital (India) has appointed former Reliance Jio digital media vice president Vivek Jain as chief executive officer.

CA Media Digital is an operating business of CA Media LP, owned by The Chernin Group, KKR, and other investors. Jain will report to the board of directors of CA Media Digital.
The appointment of Jain positions CA Media Digital to continue to execute on its vision to provide both brands and consumers with innovative, celebrity-powered digital entertainment products and services, including Fluence and Wakau.

“CA Media Digital has in a short time made great strides to be at the forefront of the digital entertainment curve. With Fluence and Wakau we have caught the attention of celebrities, brands, and audiences alike by creating innovative products and digital platforms. I look forward to further growing the existing business and establishing new ventures,” said Jain.

CA Media Digital’s first and principal venture,  Fluence is a digital network with the exclusive digital rights of over thirty leading Indian celebrities including Amitabh Bachchan, Sachin Tendulkar, Salman Khan, Priyanka Chopra, and Ranveer Singh.CA Media Digital has also recently introduced Wakau, a first of its kind celebrity video blogging app.

Along with managing CA Media Digital’s existing products Fluence and Wakau, Jain will expand the CA Media Digital portfolio through other incubation efforts.

Prior to joining CA Media Digital, Jain served Reliance Jio for two years. Jain also worked for Amazon, Google and Motorola.