MUMBAI: Rajesh Sethi lead sports expertise of Zee Entertainment Enterprise Limited, Ten Network which currently operates Ten Sports, Ten Action, Ten Cricket, Ten HD and Ten Golf is set to undergo a revamp.
The network will now name its channels as Ten 1, Ten 2, Ten 3, Ten 1 HD and Ten Golf HD, "The decision has been taken to complement our wide portfolio of content. Instead of having one channel showing only cricket and one only football we will now switch and swap," said a senior company official.
Ten Sports will become Ten 1, Ten Action will become Ten 2, Ten Cricket will become Ten 3 and Ten HD will become Ten 1 HD. Ten Golf which the network recently converted to Ten Golf HD will continue to remain the same.
"There will be a new logo and brand message which we will unveil soon" added the official. The new look will hit the television from 1 April 2016.