MUMBAI: Sahara One has claimed that its popular live phone-in show Dial One Aur Jeeto, received 15-lakh-plus phone calls and 40,000-plus SMS-es on a single day.

Starting 20 June, the show has become a one-hour show, airing from 8 pm to 9 pm, Mondays to Thursdays. And on the very first day of its new format, it more than doubled the number of calls it received earlier, pegging a phenomenal 15 lakh calls from all over the country, states an official release.

The channel has also started giving the show a big screen touch. The show has featured Bollywood stars including Diana Hayden, Neha Dhupia, Aftab Shivadasani and Priyanka Chopra, the release adds.

Sahara One television COO Purnendu Bose says, "We decided on the longer format packed with bigger prizes and featuring top stars as special guests because of the show's increasing popularity. The longer format not only allows more viewers to win; even the prizes have got much bigger."

Says anchor Mandira Bedi, "It is indeed overwhelming to know how excited the audiences are to get on to the show. There are families waiting for their member to win, and with every correct answer, there are screams of delight in the background. I love it when someone wins and feel awful when they don't."

Dial One Aur Jeeto allows viewers from all over the country to call in to the studio to answer questions posed by anchors Mandira Bedi and Aman Verma and win prizes including 29-inch television sets, double-door refrigerators, washing machines and the bumper prize of a Maruti car each day.