BENGALURU: Malayalam entertainment channel Mazhavil Manorama is set to launch season 3 of its non-fiction dance reality show D4 Dance. The 120 episode show will be telecast from 28 March 2016, Monday - Thursday at 8:30 pm.

The channel  says that it is likely to dominate the non-fiction space with two mega launches, the Malayalam version of the world famous game show ‘Minute to Win It’ and Dancing Talent show D4 Dance.

Mazhavil Manorama has roped in Eastern Group as the title sponsor and Kalyan Silks is the powered by sponsor. The co-presenting sponsors are Oppo Camera Phone and Nestle Munch, while the first prize sponsor is Lazza Ice cream.

The show will be hosted by Pearly Mane and Actor - RJ Adil Ibrahim. D4Dance has been given the acronym D3. According to channel sources D3 will be three times bigger, better and larger than the previous seasons.

D3 will have three different types of dance competitions namely Solo, Pair and Group performance and it will have three title winners with three teams and team leaders. The contestants of D3 will have the patronage of three well known masters, namely choreographer Prasanna Master, award winning actress Priya Mani and professional bollywood dancer and trainer Neerav Bavlecha from the team of Terrance Lewis. Further, the channel says that D3 will glitter and simmer with the horde of celebrities walking-in with their special performances.

D4 Dance season 3 on Mazhavil Manorama will see promotional activities to ensure maximum visibility. Among the activities are included an OOH campaign in all prime locations across Kerala followed by print campaign in Malayala Manorama daily. On digital, the channel is doing a Facebook campaign and also a PR campaign. It also has a viewer contest on manoramaonline.com.