MUMBAI:Buena Vista Home Entertainment International (BVHEI) announces its new appointment for Europe, Middle East and Africa (EMEA).

The company has named Jerome Le Grand to the newly created position of senior vice president/deputy general manager for EMEA.

In his new role, Le Grand will be working with BVHEI senior VP/general manager of EMEA Julie Sneddon as a key partner within her new management team and will be reporting directly to her.

Le Grand's responsibilities will include the management of the departments such as finance, operations/ESCO, commercial planning and distribution, emerging markets group for the EMEA.

He will also serve as business contact for the European legal department. He will be charged with assisting and driving the growth of each area to new and greater heights.

"Over the past five years, Jerome has led the charge in the successful development and execution of our strategy. As Jerome joins the European regional office, I have no doubt that his excellent judgement and financial acumen will play a pivotal role in helping to further accomplish and exceed our goals," commented Buena Vista Home Entertainment International president Dennis Maguire.

Le Grand joined Disney in 1996 as a senior financial analyst at Buena Vista International (BVI) and later promoted to VP in 2000 wherein he took on the dual role of overseeing finance and planning for both BVI and BVHEI.

In 2005, he was promoted to Senior VP finance, sales planning and distribution for BVHEI and finance and sales planning for BVI, where his revamping of the international finance organization has helped guide both divisions to record setting years.