MUMBAI: ImaginAsian Entertainment has announced the addition of two new executives to its team, as well as two promotions.

The New York based firm provides cross-platform entertainment targetting the more than 14 million Asian-Americans living in the US.

J. Edward Lee has been appointed as executive VP and COO. Prior to joining ImaginAsian, Lee was first the co-founder and senior vice president of the interactive cable TV technology company WorldGate, and later joined the technology company Predictive Media where he served as executive vice president.

Tino Calabria is the VP of operations. He joins ImaginAsia with 21 years of experience in operations with Viacom, with his most recent position as MTV US VP, on-air operations and media management.

ImaginAsian Entertainment also announced the promotions of Anil Srivatsa from senior VP of affiliate sales and operations to executive vice president of affiliate sales and new business development and David L. Chu from VP of programming and production to senior VP of programming and production.