NEW DELHI: The Subhash Chandra-controlled Zee Network, India's largest vertically integrated media company, today announced that it would "soon launch" an English language global news network with an aim to put across the south Asian viewpoint to the world adequately.

Speaking some time back at the three-day Ficci-Frames 2005, an entertainment and media industry-related conclave in Mumbai, Chandra said that this initiative of Zee, amongst few others, is aimed at trying to put an Indian stamp over the global media and entertainment industry.

According to Chandra, for the India media companies to become truly global and competitive at the international level, it is necessary that the region's viewpoint is put across lucidly, laced with adequate perspective, in front of the global audiences.

This move, Chandra said, is being done as, for example, generally CNN explains the US viewpoint, while BBC elucidates the British viewpoint to the global audience.

In this regard, Chandra, whose company is lobbying hard for certain policy changes, pointed out that the government should look into the investment norms and try removing the inadequacies therein to enable Indian media companies to go truly global and compete internationally. He also said that his dream is to straddle the global market through ventures in various parts of the world.

Chandra said this in presence of government representatives at the Ficci-Frames convention, which was flagged off today in the forenoon.

"Look outward and try taking new share of the global media industry," Chandra suggested to the Indian media industry representatives present at the convention, indicating that unless this is done India media companies would not be able to increase their share of the market globally.

Keep tuned as we bring you more from the Ficci-Frames convention as also what Chandra, sometimes also referred to as the Asian Rupert Murdoch, said during a special address.