BENGALURU: Mazhavil Manorama, the forerunner in bringing new innovative reality and game show formats to the Kerala market is set to unveil its next big ticket non-fiction property. The world famous Game Show format ‘Minute To Win It’ will be launched in Mazhavil Manorama on 9 April. The channel is scheduled to air ‘Minute To Win It’ on Saturdays and Sundays at 9:00 PM.

Host Nyla Usha

The show will be hosted by Nyla Usha, an Indian film actress, model, anchor and radio jockey who is a resident of Dubai. There she works as an RJ in one of the major Malayalam radio stations. Nyla’s debut in Indian film Industry was in 2013 with Kunjananthante Kada. She played noticeable roles in movies such as Punyalan Agarbattis, Gangster, Fireman and Pathemari.

The channel has partnered with International Production House Endemol Shine that owns the format rights of the game show. This will be the first time, Minute To Win It is being made in Malayalam language. This popular game show format has been successfully running in over 60 countries

‘Minute to Win It’ is a very popular international game show, in which the contestant completes the task in a minute to move to the next level. The series of 60 sec challenges are structured out of objects commonly available at home.

The winners of ‘Minute to Win It’ in Mazhavil Manorama stand a chance to win maximum prize money of Rs 10 lakhs. The contestant will have to complete 10 Levels to reach the top of the Money Tree with three Lives.

The Channel has earmarked a 360 degree multimedia blitzkrieg to promote the show. Malabar Gold and Diamonds is the title sponsor, Woodles and Medimix are the Co-Powered by sponsor of this season of Minute to win It.

The first season of ‘Minute to Win it’ will be spread across various festive seasons of Kerala which include Vishu, Ramzan, Onam and Christmas. These season will surely witness the participation of celebrities too.