In a bid to connect further with the viewer ETC Punjabi has started a unique one of a kind countdown show. Sadda Top 10lets music lovers select the top ten songs which they want aired. This is different from countdowns on rival channels like MTV, B4U which make their picks based on the opinion of music critics, album sales, market research and analysis.

Viewers have to SMS their preferences to the channel. The song, which receives maximum SMS requests, becomes the top song of the week. The rest of the countdown is done according to the SMS preference received for each song. To send in the entries in this inter-active show Sadda Top 10, viewers have to use the SMS no. 303 of Punjab Spice.

The one hour show will air every Thursday at 7.10 pm. Besides pronouncing the winning songs there are plenty of prize up for grabs for the viewers who are participating in the song selection. The show has been produced in association with Positive Comsol Delhi and winners are announced through their mobile numbers.

The release states that already 12 winners have won free stays at Amritsar, Behror and other towns. Prizes also include free airtime from the mobile service provider Spice Punjab.

Rabindra Narayan president ETC Punjabi had these comments to make about the initiative: "SMS is one more step in ETC's mission for reaching out to maximum viewers of Punjab and provide them with a platform to voice their heart as quantified in our channel's catch line - Dil Apna Punjabi. SMS provides an instant platform to our viewers to be a part of the channel." The network is working details for similar contests on the other channels. Watch this space for more details.