MUMBAI: mobile2win, mobile VAS platform company has partnered with Saregama for the wireless distribution of Rahul Sharma's latest album 'Ladakh - In Search of Buddha'.

Mobile2win has been mandated to distribute mobile content around this album to all telcos and media houses in the country. They will be providing mobile content which includes imagery - wallpapers and music clips - ringtones in monotones, polytones, trutones. One can download ringtones by simply going through browser pages of their operator network. The Ladakh tones are live on the decks of operators to download and consumers are eligible for mobile phones as lucky draw prizes.

The 'Ladakh - In Search of Buddha' content can be downloaded onto any GPRS enabled handsets via the Mobile2Win zone through major mobile operators like Airtel, Hutch, BPL, Idea, Spice, Reliance, BSNL, MTNL, Tata etc covering all circles across the country. This content has also been made available to leading media entities for downloads to their consumers.

mobile2win India country head Rajiv Hiranandani says, "mobile2win is committed to bringing music and entertainment onto the fingertips of millions of mobile consumers. The demand for good content will always be there and we will make sure it is met via exclusive mobile content and applications."