MUMBAI: Hong Kong communications firm PCCW has announced that its broadband platform now TV has won the media rights to broadcast Italy's soccer event - the Serie A Championship - in the 2007/2008, 2008/2009 and 2009/2010 seasons.

Serie A is contested by 20 clubs in a round-robin competition format and comprises a total of 380 matches per season. Under the package acquired from Media Partners & Silva /Dentsu which jointly distribute serie A media rights in Asia, now TV has the television, broadband, IPTV and mobile TV rights for not less than 130 live matches, including most home games featuring major Italian teams such as AC Milan, Inter Milan, Juventus and Roma.

All Serie A matches available on now TV will be included as further enhancements to the Mega Sports Pack offered for $218 per month on a 12-month term plan. Customers subscribing to the Mega Sports Pack before 30 April, 2007 will be able to enjoy an early bird offer of $178 per month (mini-pack price), with five months' free viewing if they sign for 18 months.

The Mega Sports Pack includes not only soccer championships, such as Uefa Champions League, English FA Cup and Serie A, but also other top sporting events like the 2007 FIVB World Grand Prix, 2007 FIVB World Cup and
IAAF Grand Prix Athletics 2007

Now TV currently serves an installed customer base of more than 700,000 and offers a choice of more than 120 channels including HBO, Star Movies, ESPN and Star Sports.