MUMBAI: Worldspace Satellite Radio, which delivers satellite-based digital radio services, is expanding its reach in India. It has announced launch of its subscription services in Ahmedabad.
The launch represents Worldspace's eighth city serviced in India, resulting in market distribution available to more than 50 million people across the country, including nearly 29 million from the top three economic segments. This market entry also adds 42 stores into Worldspace's retail points of presence. Worldspace chairman and CEO Noah Samara says, "Making the WorldSpace experience accessible across India is a primary business objective in 2005. We excited that, with our eighth city launch, we continue to expand our presence and deliver an unmatched variety of local, national, and global content."
Adds Worldspace worldwide COO Andy Ras-Work, "Worldspace is pleased to deliver more stations, more variety and more genres of music to Ahmedabad than ever before. Worldspace Satellite Radio will enable Ahmedabad's music lovers to unwind and listen to the music they want, when they want it, whether at home or at the workplace. We are confident that Ahmedabad's music lovers will soon be drawn to Worldspace and will stay tuned to our wide bouquet of music, news, and information."
WorldSpace radio sets are available at leading consumer durable outlets in Ahmedabad such as Altec Electronics and Sales India on Ashram Road; 30HA, Turning Point and Vibrations on C.G. Road; Rajdeep Electronics at S.P. Stadium circle; Pavilion Electronics on Shivranjani Cross Road; Harsha Electronics in Paldi; Hindustan Corporation on UNI Road and Shakti Electronics in Nehrunagar to name a few.
Worldspace states that what separates it from any other offerings in India is its wide variety of audio content. It offers more than 40 radio stations that span a range of musical genres, news, sports and information. Its content comes form from brands like the BBC, CNN, Virgin Radio, NDTV and RFI. Its Indian programming includes two Indian classical stations- Shruti (Carnatic) and Gandharv (Hindustani), as well as regional Indian stations, viz. Tara (Bengali), KL Radio (Tamil), Sparsha (Kannada), RM Radio (Malayalam), Spandana (Telugu) and Tunak Punjabi (Punjabi) and a spiritual and wellness station, Moksha, among others.
