MUMBAI: Neo Sports has announced the details of its Pan Asian expansion as part of its mission to be a Pan Asian cricket channel by the middle of 2007. These markets include the Middle East, Bangladesh, Hong Kong, New Zealand, Sri Lanka and Nepal. Shortly, the cricket dedicated channel will also commence broadcasting in Malaysia and Singapore.

Neo Sports Broadcast Pvt Ltd CEO Shashi Kalathil said, "In barely three months of our commercial launch in India, we have succeeded in a comprehensive Pan Asian roll-out. Asia is a very important market for us as it is an amalgamation of cultures and nationalities with a huge Indian ethnic community."

The revenues from the Pan Asian operations of Neo Sports outside India, between subscription and advertising are expected to add up to approximately $ 26 million in 2007-2008 with an approximately 30 per cent EBIDTA margin, as incremental cost for international operations is relatively insignificant since the bulk of the costs are already absorbed in the Indian operations, informs an official release.

Neo Sports was launched in Nepal through Pacific Traders on Cable and MMDS and has also partnered with the Pehla bouquet on the ADD platform in the Middle East, which is the pay TV platform management company in the Middle East, North Africa and Europe.

Neo Sports has also been launched on Cable in Bangladesh via SAARC Media in January 2007 and in Sri Lanka through Sri Lanka Broadband Network. In March 2007 Neo Sports will commence broadcasting on Hong Kong's Cable system I-Cable and via DTH on One Broadcast Ltd, in New Zealand.

Neo Sports, which had its soft launch in October 2006 and its commercial launch in the first week of January 2007 in India, has secured platform partnerships across Asia, as part of its mission to be a Pan Asian cricket channel by the middle of 2007.