MUMBAI: Zee Tamil, a general entertainment channel of the Zeel group has bought the format DNA to India for the third time in a row. The Singapore based content distribution and production agency Bomanbridge Media announced the renewal deal with Zee Tamil, for seasons 3 and 4 of the hit family game show format.  Renewal of Season 2 was announced in the January of this year. 

Zee Tamil will produce another 26 episodes each for season 3 and season 4 of the show. This simple and fun game show divides parents on one side and children of any age on the other side of the studio.  The contestant stands in the middle and has to play the game of matching the parents and children together through entertaining and unexpected challenges. Every day, a prize is awarded to the person who manages to identify all the pairs.

This show has been produced in Spain, Italy, India and Indonesia. DNA. is currently one of the top-rated game shows on TV across Tamil Nadu in India. 

 “Bomanbridge is thrilled to announce yet another renewal of this great family format, demonstrating that India is happy to take the DNA challenge. The success of the show proves that great formats can enjoy longevity while helping foster family togetherness,” said Bomanbridge Media CEO Sonia Fleck. “Bomanbridge continues to distribute great formats around the region that earn our partners faithful audiences,” she added. 

 “Zee Tamil knows how to produce great programs and we are pleased that DNA will continue to be on their schedule for some time. This unique show gets the entire family involved while having a great time,” said  Bomanbridge director of Sales and Business Development, South Asia Arpit Agarwal.