MUMBAI: A survey on television audiences, conducted by Mediamark Research Inc. (MRI), has measured the New York based Bloomberg Television, a 24-hour news network, viewers as the highest median household income and the most highly educated group of all cable networks.

According to Bloomberg Media head David Wachtel, data collected from Spring 2004 MRI survey revealed that Bloomberg TV is the top cable network in delivering the highest concentration of executives making purchasing decisions for their companies, says a press release.

The MRI results echo similar findings from the 2003 Mendelsohn Affluent Survey, which placed Bloomberg TV at the top among cable networks measured when ranking median household income and median total assets.

"These results reinforce what our advertisers already know-that Bloomberg Television is the network of choice for serious investors who make big decisions," Wachtel said.

"Bloomberg TV is a giant bull's-eye for anyone targeting an affluent audience." He added

Bloomberg TV is available 24 hours a day on major satellite and digital cable platforms and is simulcast on E! Entertainment Television from 5 am -8 am ET Monday-Friday.