The search for a business head for Sony Entertainment Television appears to be over, if the buzz in the industry is to be believed.

Sunil Lulla, former CEO of the now defunct portal indya.com is slated to take over as general manager, SET, by end June. Sources say Lulla was among three candidates shortlisted for the post, which is currently vacant. Industry sources say a senior executive from Star India was also in the reckoning, but turned down the offer. The last position he held was CEO, Valuebridge, a consultancy business set up by venture capital firm AtIndia and advertising major HTA.

Lulla has held several positions giving him wide exposure to the media and entertainment business. Among them: HMV (now Saregama) general manager - marketing, MTV India head (before current MTV boss Alex Kuruvilla), J Walter Thompson (in Taipei as Director of Client Services) and United Distilleries and Vintners (UDV)(as vice president).

With Lulla hopping on board, the Sony Entertainment management will have all divisions within Sony well cared for - AXN under Shantonu Aditya's charge, SET MAX under Rajat Jain and SET with Sunil Lulla.