MUMBAI: Sony Pictures Television International (SPTI) announced that it is expanding its operations in Asia by opening a TV licensing office in Korea. Soojin Chung has been appointed as executive director of licensing and will head SPTI's office in Seoul. She reports to SPTI senior vice president, distribution, Asia Ross Pollack.

"Opening a licensing office in Korea demonstrates our continued efforts to better serve our Korean clients and to offer more choices to our customers throughout Asia where SPTI already has numerous commitments," said Pollack. "We are delighted to have Soojin join our team. Her experience and impressive track record as a TV executive is widely recognized in the Korean marketplace. She will be a great fit with the rest of our Asian team based in Hong Kong, Singapore and Beijing."

In her new position, Chung is responsible for the licensing of SPTI's series and features, along with the Company's growing lineup of successful international productions, to traditional and new media partners in Korea. In addition, she will provide support to SPTI's Asian product acquisition efforts by assisting in the ongoing evaluation of, investment in and distribution of Korean content for SPTI in Asia and worldwide. SPTI currently has a Korean TV drama distribution deal with CJ Media in addition to distributing select movie titles from CJ and Korean anime from other partners.

Chung joins SPTI from Buena Vista International Television where she was head of sales for Korea since 2004. Prior to Buena Vista, she held a number of positions in Korea, including content acquisition manager at SBS Productions and acquisition manager at Hollyvision Saehan Media.

SPTI has been active in distributing Asian entertainment worldwide. Two of the highest grossing Asian movies of all-time Kung Fu Hustle and Crouching Tiger, Hidden Dragon were distributed through SPTI. SPTI's office in Seoul will be located in the Kyobo Tower and opens in February 2007.