Bangalore: Team India will appreciate all the support it can get. If the initiative is as novel as Zee Kannada's signature campaign it will also bring in more cheer.

The channel is launching a unique handkerchief signature campaign to support Indian players in the forthcoming Cricket World Cup.

The campaign will be launched on Thursday 22 February with the first handkerchief being signed by Essel Group Chairman Subhash Chandra.

The Zee Kannada team will travel across the state and put up collection boxes at select locations like schools, colleges, orphanages and institutes for the disabled, malls and coffee shops. People have to sign wishes on their hankies and drop it off in the collection boxes.

Fans can also SMS or email their messages to the channel.

All the handkerchiefs received will be tied together to form the biggest ever chain of signed handkerchiefs which will be handed over to the Indian Cricket team before the start of the tournament.