MUMBAI: When Subhash Chandra relieved Sandeep Goyal of the Zee Group broadcast CEO's post, the question was what would marketing director Partha Pratim Sinha have in the new dispensation. That was answered yesterday with the news that Sinha had joined ad agency Publicis India as its Mumbai head as also national strategic planning head.

Sinha, an IIT-IIM graduate, has over ten years of experience in the advertising and marketing industry and had stnts with Citibank, O&M and Rediffusion DY&R before joining Zee. He joins Publicis India as executive vice-president.