MUMBAI: Viacom18 has elevated Saugato Bhowmik as the head of its Integrated Network Solutions (INS) business unit. INS has been instrumental in developing brand solutions for consumers and live properties across music and entertainment genres. Bhowmik takes on the role from Jaideep Singh who will be moving on from the organization. Along with this new role, Bhowmik will continue to head the Consumer Products business line at Viacom18.

Commenting on this development, Viacom18  Group CEO Sudhanshu  Vats said, “Saugato has rich experience in marketing and his expertise in consumer products has enabled us to monetize various brand properties through successful merchandising and licensing partnerships. We are confident that his sharp marketing sense and ability to mine consumer insights will help grow the INS business further. I would also like to take this opportunity to wish Jaideep the best for his future endeavors.”

Vats further added, “We are taking this opportunity to build a fully ‘Integrated Network Solutions’ business with Consumer Products, BE Viacom18 & LIVE Viacom18 managed synergistically by one team for the organization”

LIVE Viacom18 has launched successful IPs like VH1 Supersonic, MTV Bollyland, Nickelodeon Kids Choice Awards, Emerge, MTV Xtreme and Comedy Central Chuckle Festival.

Viacom18 Consumer Products has been extremely successful in creating a robust portfolio of merchandize for the kids and youth segment with products including exclusive ‘Back-to-School’ Toys & Apparel in the kids segment. And everything from footwear to a themed café under the MTV brand name for the youth. The licensing arm of the network has also inked exclusive deals with ‘FC Barcelona’ & ‘Peppa Pig’