MUMBAI: Rainbow Entertainment's WE TV celebrated the third season of their hit series Bridezillas with the Running of the Bridezillas. In a wedding themed obstacle course 20 brides-to-be ran across New York's Times Square for a chance to win $25,000 towards their dream wedding.

32-year-old Casey Scheulen of Washingtonville, NY walked away with the cash prize.

Scheulen and her fiance, Tim McGowan, plan on using the money for their dream wedding, scheduled for 30 September at their Washingtonville home. Scheulen also added that if there was any money left she may just let Tim use it for a Las Vegas bachelor party.

According to an official release, Bridezellas was recorded as the highest rated original series in the history of the network. On WE TV's website www.we.tv, there is a mini-site for Bridezillas that features episode information, profiles of this seasons Bridezillas, wedding tips, a discussion board, downloads of a Bridezillas theme song, ringtones and AIM icons and a blog on wedding highs and lows.

Recently the network had announced that it would be dropping the Women's Entertainment from its name and adding a new tagline "WE Have More Fun" and Bridezellas was the first to feature the new tagline and logo, adds the release.

In keeping with the essence of the channel that aims to appeal to women's interests in pop culture, relationships and personal style, Running of the Bridezillas will air every Sunday at 10 pm ET/ 7 pm PT.