MUMBAI: The Swiss watch brand Rado officially introduced its chocolate brown high-tech ceramic collection at the Rado boutique in Mumbai recently. Marking the second anniversary of the boutique, the new line of watches was launched by Rado brand ambassador and Bollywood star Hrithik Roshan.

Commenting on the launch, brand ambassador Hrithik Roshan stated, “Rado is known for watches par excellence and yet again they have surprised me with this delicious chocolate brown high-tech ceramic collection. In the international fashion space, brown is becoming the new black and is one of the year’s trend colours. I am really excited to launch these stunning watches, which have become my favourite chocolate indulgence these days.”

Well known to connoisseurs of Swiss artistry and craftsmanship, brown is the signature colour of the Maîtres Chocolatiers who have made Switzerland synonymous with chocolate heaven. The new colour offers all the benefits of high-tech ceramic including scratch resistance, lightness and the ability to adapt to the wearer’s skin.

Six unique ceramic timepieces in this colour were introduced at the event. Highlights include Rado HyperChrome Automatic Diamonds – Limited Edition, Rado HyperChrome Automatic Chronograph Tachymeter and Rado HyperChrome Automatic

This simple brown beauty features a polished, rich brown monobloc ceramic case and classic three-hand style.