MUMBAI: Reliance Communications has selected Aicent MMS Gateway, developed by Aicent Inc. - the California-headquartered provider of mobile data network services and solutions - to offer domestic and international Multimedia Messaging Service (MMS) to its mobile subscribers.

Reliance has launched its MMS service which offers a vibrant and personalised messaging experience to its subscribers. By utilising the Aicent MMS gateway service, Reliance mobile subscribers can stay in touch by sharing photos, audio and video messages with their friends and family across India and around the world, informs an official release.

“Reliance has been at the forefront to introduce innovative applications that have redefined the scope of mobile telephony for our many million customers. We are glad to offer domestic and international MMS services to cater to the fast growing popularity of data and video applications among Reliance Mobile customers. With the launch of this interconnectivity we invite all other operators to integrate and to connect with Reliance's subscriber base,” says Reliance Communications Application Services president Mahesh Prasad.

“We are excited to partner with Reliance to add value to their subscribers’ messaging experience in India,” says Aicent president-CEO Lynn Liu. Aicent’s global footprint and flexible, innovative service features enhance user’s experience and operator’s revenue streams. We continue to demonstrate our world-class mobile data expertise established by our data roaming, messaging and other next generation mobile data services.”