NEW DELHI: The SRS Cinema chain today launched the first-of-its-kind 'Online Class'- an initiative exclusively designed for the convenience of modern buyers who purchase movie tickets online.

This creative initiative not only offers a seamless buying experience to customers but also gives them a bright chance to save 33 percent on each ticket that they book online directly on the SRS Cinemas website.

This initiative will empower customers to search and book tickets with an ease in the ‘online class’ as well as in other categories. Moreover, it will offer lesser rates and assist people to save on money.

SRS Group MD Sunil Jindal said, “As recent as a few years, innovation in technology has drastically introduced a paradigm shift in the buying process. Today, a modern buyer is more inclined towards making a purchase online instead of visiting a physical store. Taking cognizance of this, we have introduced the online ticket booking service to meet and exceed the expectations of such buyers. At present, more than 30 per cent of buyers are increasingly embracing the concept of online booking. Our aim is to encourage the remaining 70 per cent buyers to adopt the digital route that can help them save more money and time”.

SRS Group president & chief strategy officer Tinku Singh added, “We are delighted to unveil this significant initiative. It will give our buyers an advantage of choosing the seats from the online class as well as other categories, which is generally not available for people who buy tickets from the box- office”. He further added “This thoughtful initiative will offer tickets to online buyers on lesser rates alongside, will help us fuel our business growth and success at a rapid pace”.

SRS Cinemas is a cinema chain in India based owned by the SRS Group with 20 plexes, 57 ccreens and presence in 15 cities across North India