MUMBAI: International Radio Conference (IRC) is scheduled to be held from 22 May to 24 May in Dubai. The key note will be delivered by WorldSpace Corporation chairman and CEO Noah A. Samara.

The conference is aimed at a global audience of radio professionals and contemporaries from associated industries, including advertising and media.
It will also examine the future of radio in the Middle East. The sessions are; Shifting Stands, Breakfast Confidential, Smarter Music Scheduling, Bumpers 'n Stabs, Doughnuts 'n Stings, They're not all Mad, Only the Good Ones!, Print vs Radio, 10 Great Ways to Make People Listen Longer, News You Can Use, New Frontier, Kill or Cure? Can Radio Survive the Ipod Era? and Paying the Piper! to name a few.
Arabian Radio Network Join Abdullatif Al Sayegh will speak on Shifting Sands and other major players in the region as they give an upfront assessment of the future of radio in the Middle East.

Emap UK expert Mark Story and Capital 98.5 UK expert Keith Pringle will provide top tips and closely guarded secrets to building the best breakfast show.

European award winning Imager EMap UK Andy Roberts, Soniic Design Jean Michel Meschin, BBC World Service on air editor Steve Martin, Radio Advertising Bureaux UK Douglas McArthur, BBC World Service business development head Simon Kendall and Virgin Radio James Cridland will provide a low-down at the sessions.

The sessions organised will also cover the pertinent issues facing radio professionals today including programming, technology and production.