MUMBAI: Optimystix Entertainment has been roped in as the Indian producer for India Celebrity Express designed for the Dutch market.

Belgium based Kanakna Productions is expected to license the show in several countries this year. The co-production agreement is just the first in a row of productions of India Celebrity Express for several countries, informs an official release.

“This is a new business opportunity for Optimystix. We get a chance to prove to the rest of the world that Indian producers can match the required international standards for TV production. We expect more co-production opportunities for Optimystix through our partnership with Sparks Network,” says Optimystix Entertainment partner and founder Sanjiv Sharma.

The show features celebrities in a race through India, from the sources of Ganges to the tropical beaches of Kerala. The celebrities in the show are given Rs 100 a day to survive meaning that they have to find means of transportation as well as lodging through the route.

"This is what Sparks Network is all about. We have gathered some of the top producers from all around the world in this network and by collaborating we give each other formats and production opportunities. It’s a great crowd of very talented producers that just love to work together," says Sparks Network president Nicola Soderlund.

Sparks Network seeks to promote the interests of its 14 member production companies from all over the world. Optimystix is the first production house in Asia to join the network.