MUMBAI: IContribute a Social Enterprise has teamed up with Beeing Social and Spin N Press for “Tweet a Cloth” campaign that is set to take Mumbai youth by storm.

India is the 2nd most populated country in the world. Though we are making rapid progress yet a considerable number of people are still living below the poverty line. About 12.4% of the total population is still living under the poverty line.*

This campaign targets primarily Mumbai’s youth who often end up discarding their old clothes which can prove beneficial to underprivileged people. Every week IContribute’s van will visit a designated area and collect old clothes from people which will be handed over to the people who deserve them.

Manish Handa, Director of IContribute, was beaming when asked about this development.“These are exciting times for us. The power of social media will connect us with a large audience out of which we expect an equal large number of people to come out & give away their old clothes.”

Abhishek Rajpurohit, Co-Founder of Beeing Social says, “We are proud to associate ourselves for such a noble cause. We always wanted to give something back to the society and when this opportunity presented itself, we decided to grab it with both hands.”

Rahul Tuljapurkar, the Proprietor of ‘Spin N Press’ which is also the logistics partner of this campaign said, “It is always a pleasure to give back to society, but sometimes it is difficult to find the correct medium to do so. With this campaign, we are looking forward to finally get a chance to help out and are proud to be associated with such a meaningful cause.”